4-24-14
If radio people were tuning in to the Nielsen conference call it was most likely to hear if Nielsen CEO Mitch Barns would give any insight into when digital ratings for audio would be rolled out. It didn't happen. Mobile measurement for video hits the market in July, however audio is still a work in progress. Barns did say the market wants it and needs it and there are several things clients need to do. They need to include Nielsen's code into their apps and figure out how the metrics will be reported out to the market.
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