Just Radio Only: Get The Most From Digital

Tuesday, May 18, 2010

Get The Most From Digital

Make The Most Of Digital Assets Are you getting the most out of your digital assets? That's the key question any real digital strategy, simple or elaborate, has to answer. And there are countless digital strategies out there. Convergence 2010 will showcase some of best and most effective approaches and strategies -- and answer that critical question. Getting the best out of your digital strategy and maximizing your station assets. Find out how at Convergence 2010. The Convergence panel on "The Competitive Landscape and the Convergence of Your Digital Asset," led by Tribune's Rockie Thomas, covers the basics and well beyond on ways to capture digital assets and extend your brand. Davis Media's Tom Davis is an expert on hyperlocal and cross-media initiatives, while broadcast and interactive vet Sandy Smallens has one of the most impressive track records in the industry. Matthew Snyder is a well known innovator in tech and media strategies. Are you in the radio business, the newspaper business, the television and cable business, national media, local media, or all of the above? Hear about new ways to look at digital, and at radio. Moderator Rockie Thomas is Director of Local Digital Sales Strategy for Tribune Broadcasting, and her attitude toward change in our industry has brought her the nickname "The Digital Cheerleader." She's worked with digital companies Sonicbox, iM Networks, XACT Radio, Spacial Audio, and Bid4Spots, as well as traditional companies Chancellor Broadcasting, AMFM, NRC, and Emmis, and even companies in between like McVay New Media. Thomas strongly believes there are many more digital opportunities yet to be created that will further shake our industry. Panelists Tom Davis is President of Davis Media in Williamsburg, VA. He has owned and managed radio stations in various markets since 1990 and has a long record of profitable radio properties, relying exclusively on local and hyperlocal content and revenue. Davis Media owns two FM stations in the Williamsburg market and launched the digital newspaper Williamsburg Yorktown Daily in June of 2008, and Davis invented the "promote through content model," combining the best assets of both radio and the newspaper industry in one platform. Sandy Smallens, Managing Partner at Audiation, partners with startups and media companies to provide top-level leadership and accomplish specific, tangible results. His clients span social media, branded entertainment, digital and mobile broadcasting, and multinational media companies. Smallens has previously served as SVP/Digital for Entercom; VP/Interactive Sales & Marketing for Viacom/CBS Radio; and EVP for Oddcast, a social/viral agency. He's also been a member of Giant/Warner Bros. band Too Much Joy, and he is currently a member of power pop trio Surface Wound. ADObjects founder and CEO Matthew Snyder has a 25-year history in media strategy and mobile cross-media convergence, with executive positions development, business development and strategy position at both Sony and Nokia. During his career at Nokia, where he held a number of positions including Device Program Manager and Global Director of Strategy in the Multimedia Group, Snyder designed Nokia's first music business, ran Nokia's Game Publishing Operations, and ran the company's first location-based services strategy and the global mobile search and advertising strategy that included partner relationships with Google, Yahoo, Microsoft. Snyder is the founder of ADOStrategies, a cross-media, cross-border strategic consultancy with clients/partners including Bing, CBS Radio, Canadian Music Week, Nokia and Mobility Ventures, CanWest Global, and AdStar. Click here to register now, or call 561-655-8778. Seating is limited.

Make The Most Of Digital Assets

Are you getting the most out of your digital assets? That's the key question any real digital strategy, simple or elaborate, has to answer. And there are countless digital strategies out there. Convergence 2010 will showcase some of best and most effective approaches and strategies -- and answer that critical question. Getting the best out of your digital strategy and maximizing your station assets. Find out how at Convergence 2010.

The Convergence panel on "The Competitive Landscape and the Convergence of Your Digital Asset," led by Tribune's Rockie Thomas, covers the basics and well beyond on ways to capture digital assets and extend your brand. Davis Media's Tom Davis is an expert on hyperlocal and cross-media initiatives, while broadcast and interactive vet Sandy Smallens has one of the most impressive track records in the industry. Matthew Snyder is a well known innovator in tech and media strategies.

Are you in the radio business, the newspaper business, the television and cable business, national media, local media, or all of the above? Hear about new ways to look at digital, and at radio.

Moderator

Rockie Thomas is Director of Local Digital Sales Strategy for Tribune Broadcasting, and her attitude toward change in our industry has brought her the nickname "The Digital Cheerleader." She's worked with digital companies Sonicbox, iM Networks, XACT Radio, Spacial Audio, and Bid4Spots, as well as traditional companies Chancellor Broadcasting, AMFM, NRC, and Emmis, and even companies in between like McVay New Media. Thomas strongly believes there are many more digital opportunities yet to be created that will further shake our industry.

Panelists

Tom Davis is President of Davis Media in Williamsburg, VA. He has owned and managed radio stations in various markets since 1990 and has a long record of profitable radio properties, relying exclusively on local and hyperlocal content and revenue. Davis Media owns two FM stations in the Williamsburg market and launched the digital newspaper Williamsburg Yorktown Daily in June of 2008, and Davis invented the "promote through content model," combining the best assets of both radio and the newspaper industry in one platform.

Sandy Smallens, Managing Partner at Audiation, partners with startups and media companies to provide top-level leadership and accomplish specific, tangible results. His clients span social media, branded entertainment, digital and mobile broadcasting, and multinational media companies. Smallens has previously served as SVP/Digital for Entercom; VP/Interactive Sales & Marketing for Viacom/CBS Radio; and EVP for Oddcast, a social/viral agency. He's also been a member of Giant/Warner Bros. band Too Much Joy, and he is currently a member of power pop trio Surface Wound.

ADObjects founder and CEO Matthew Snyder has a 25-year history in media strategy and mobile cross-media convergence, with executive positions development, business development and strategy position at both Sony and Nokia. During his career at Nokia, where he held a number of positions including Device Program Manager and Global Director of Strategy in the Multimedia Group, Snyder designed Nokia's first music business, ran Nokia's Game Publishing Operations, and ran the company's first location-based services strategy and the global mobile search and advertising strategy that included partner relationships with Google, Yahoo, Microsoft. Snyder is the founder of ADOStrategies, a cross-media, cross-border strategic consultancy with clients/partners including Bing, CBS Radio, Canadian Music Week, Nokia and Mobility Ventures, CanWest Global, and AdStar.

Click here to register now, or call 561-655-8778. Seating is limited.