11-21-13
GM's and Market Managers understand how massive an undertaking organizing a concert or festival is, not to mention the potential liability. However the financial rewards can be big through sponsorships, ticket location giveaways and other creative advertising opportunities that your team creates. A new report confirms its worth all of your time and extra effort. According to Nielsen's Music 360 report, Brands love using music as a way to connect with their customers and they love concerts and festivals. Here are the numbers...
Seventy-six percent of festival attendees report feeling more favorable toward brands that sponsor a tour or concert, and 51 percent of all consumers feel this way. In addition, according to Nielsen, approximately 74 percent of music streamers feel more favorable toward brands that engage them through music giveaways, sweepstakes and sponsorships, compared with 58 percent of non-streamers.
See the Nielsen details HERE
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