11-21-13
After a flat Q1 and Q2 the Radio Advertising Bureau reported a 1% gain in radio revenue for August, September and October. RAB President and CEO Erica Farber said, The momentum we saw building at the end of Q2 has definitely translated into a positive Q3 for Radio in many of our Top 10 advertiser categories, led by Communications/Cellular with a healthy 24% increase. Among key categories, Automotive, Professional Services, Health Care, Home Furnishings, all showed substantial increases, as well. Increases from these diverse ad categories illustrate Radio?s cross-platform strength to drive traffic and sales ? for large corporations to Main Street businesses.?
Add a Comment Send This Story To A Friend
