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Tuesday, November 12, 2013

Nielsen Confirms Radio Rules for Music Discovery

11-7-13

Nielsen says the study will be released on Monday, however it was leaked to Amanda Stevens at USA Today late last night. Stevens writes, "Radio, the 19th-century marvel, remains the chief avenue of music discovery, according to Nielsen's new Music 360 report. The data reveal that 63% of listeners say they discover new music through terrestrial radio, which leads all sources of music discovery in terms of being "trusted" (43%) and "current" (49%). Read the full story HERE

(11/8/2013 5:27:56 PM)
"19th century marvel" ??

I believe KDKA began in the early 1920s and Marconi wasn't much ahead of that.
When these snot-nosed kids who attempt journalism for USA Today are astounded by new music's real friend-radio-they could ask someone over 30 years old for some background.


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