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Monday, November 25, 2013

Can We All Just Come Together?

11-21-13

On the topic of the radio industry?s need to come together, Arnold Worldwide Vice Chairman Fran Kelly tells Greater Media?s Peter Smyth (pictured left) that to reach and impact marketers better, radio needs to not only promote the value of individual brands, but it needs to promote the radio brand as a whole ? and that brand needs to evolve into the most exciting and modern medium you can advertise with. For example, in advertising there is another dimension of branding beyond awareness and that is to be talked about, or brand momentum. Radio needs brand momentum. He strongly believes that branding will come directly from a commitment by the top players in radio.



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