11-25-13
Concerts, Casinos and Cell Phones. Those are three categories making bigger commitments to radio. With Live Nation leading the category as the top spender, the concert and movie category also saw big spending increases from Universal (up 70%), 20th Century Fox (up 69%) and Sony Pictures (up 29%). Overall, the concert and movie category increased 40%. Casinos and Cell Phone providers are also leaning on radio more to communicate with customers.
It was a 22% category increase for casinos and state lotteries. Hotels & Casinos were up 20% while State Lotteries were up 25%. Harrah?s Hotel and Casino reigns as the top spending casino advertiser. Radio also saw gains from Revel Resorts and Casino (up 228%) and Mohegan Sun (up 68%).
The cell phone battles continue and radio has been a nice beneficiary of those vendors trying to capture a larger market share of that category. AT&T and T-Mobile increased radio spending in Q3 by 56% and 62% respectively. MetroPCS grew its expenditure by 75%.
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