11-20-13
At this morning?s first panel of the day at Radio Ink?s Forecast 2014, panelists and moderator Marci Ryvicker discussed the coming year in revenue trends and expectations, including radio?s role as the audio leader, untapped digital opportunities, and dealing with perception issues. Panelists concurred that, while radio is still the main audio source for consumers, there needs to be more work done in terms of developing advertising to reflect this. There was also a call for radio to become more involved outside of its own industry, to take a role as an audio and digital leader, as well as to make strategic partnerships with growing digital and audio entities across all media. Audio is an arena much like video, where video and television are quickly becoming all one industry on the digital side.
(11/20/2013 6:26:27 PM)
This isn't complicated. The three media are no longer print, TV and radio but text, video and audio. These three are now delivered through a variety of distribution systems. If you own audio content, you're fine. If you are in the business of audio distribution, you'll figure it out. But if your net worth is tied up in AM and FM licences, your boat will continue to slowly sink. If I owned a traditional radio company that doesn't own its content, I'd liquidate.
Add a Comment | View All Comments Send This Story To A Friend
