3-9-2012
Hispanic radio broadcasters have long had concerns about the PPM and how it affects their formats. Just this week, Arbitron told clients that it's almost ready to roll out a new, easier-to-use version of the PPM that doesn't require a hub or a landline phone. What does that mean for Hispanic radio? And what about the PPM's loss of MRC accreditation in five markets -- including two of the top 25 Hispanic markets?
All that and much more will be discussed by a panel, including participants from Arbitron and the MRC, specially focused on ratings and the PPM, at Radio Ink's Hispanic Radio Conference, being held March 21-22 in San Diego.
"The accurate measurement of Hispanic radio is one of the most critical issues facing the industry," said panel moderator Rosemary Scott, VP/Research & Corporate Communications for Border Media Partners. "It impacts everything from Hispanic radio's ability to compete for audiences and advertising budgets, to how talent is compensated. It can even conceivably affect what kind of talent Hispanic radio will be able to recruit and retain. We have been extremely fortunate in assembling a stellar panel of experts who are especially well qualified to address these and other compelling issues of importance to Hispanic radio. They will be answering the hard-hitting questions that keep you up at night. If you have an interest in accurate radio ratings, English, Spanish, or otherwise, this is a session you won?t want to miss."
About the Panelists:
Moderator: Rosemary Scott, VP/Research & Corporate Communications for Border Media Partners, is a specialist in media marketing and consumer research, with more than 25 years of experience in research, marketing, and public relations. At Border Media, she is responsible for marketing and communications strategies for multiple radio stations across four Texas markets. Before joining Border Media, Scott served in such posts as South Texas regional director of research and marketing for Univision Radio, director of research and marketing for Hispanic Broadcasting Corp., and director of external public relations for Tichenor Media System.
Kathleen Bohan is the Senior Vice President of Research at Univision Radio, the largest Spanish radio broadcaster in the U.S. She joined the company in early 2002 as VP/Research & Marketing from a similar role at Univision Radio?s national rep firm Katz Hispanic Media. Bohan began at Katz on the general-market side with Eastman Radio in 1989, but four years later joined Katz Hispanic when the division evolved into a standalone unit. In her capacity at the rep firm, she has worked with every major radio group in the Hispanic market.
Dr. Ed Cohen is VP/Research Policy & Communication for Arbitron Inc. In this role, he helps communicate Arbitron?s research perspective to clients and industry groups. Cohen is involved in a number of different research initiatives at Arbitron, including its new audio streaming measurement service, cross-platform, and custom work. Before joining Arbitron in 1999, he was VP/Research for Clear Channel Communications.
George Ivie is Executive Director and CEO of the Media Rating Council, a not-for-profit industry organization created to assure high ethical and operational standards in audience-measurement services. Ivie's background includes almost 30 years of experience in media research auditing, oversight, and consulting. Before being appointed to his current post in January 2000, he was a partner at Ernst & Young and its lead representative and adviser to the MRC, conducting all MRC audits and interacting with MRC management and member organizations.
Felix Lopez is Vice President of SBS/Miami Radio/TV-Consolidated Sales for Spanish Broadcasting System, responsible for growing and overseeing revenue in all the company?s divisions in the Miami market. Lopez has been with SBS since 1993 and before that was LSM for WXDJ-FM, WRMA-FM, WCMQ-FM, and WRAZ-FM in Miami. Prior to joining SBS, he owned a promotions company that serviced various advertising agencies in South Florida.
Seats are selling fast, but there's still time to register, at 561-655-8778 or at www.HispanicRadioConference.com.
Early registration ends TOMORROW, March 9, at 5 p.m. ET. Register now to get the early-registration discount!
