6-21-2012
Respected Wells Fargo Senior Analyst Marci Ryvicker gave the CBS sports announcement a nice thumbs up Thursday. She said, "the new sports radio network could be significant opportunity in 2013." Ryvicker says the sports radio market is about $150 Million. "While the sports radio business is currently dominated by ESPN, we believe that CBS' new network could garner a significant share of the market as early as 2013. Notably, the network will not be airing live sporting events, meaning the related costs should be relatively low. We view today's announcement positively as CBS' new sports network could become a high margin contributor to its local broadcasting segment as early as 2013."
