ESPN Radio has pretty much dominated the sports talk radio market in recent years, building itself up into a juggernaut, using the power of its television networks and close connection with professional sports leagues and star athletes. When the CBS network deal was announced on Thursday, ESPN Senior VP Traug Keller said ESPN is used to the competition. "ESPN Audio has built an unparalleled mix of high quality events and national sports talk programming over the last 20 years. We are well-positioned in the marketplace through our diverse audio platforms."
READ OUR COVER STORY WITH ESPN'S TRAUG KELLER FROM MARCH HERE
As of this year, ESPN Radio provides more than 9,000 hours of talk and event content annually to 24 million listeners a week on more than 700 stations, including O&O's in new York, Los Angeles, Chicago, Pittsburgh and Dallas and more than 350 full-time affiliates. In the first quarter of 2012 the five local ESPN websites #New York, Los Angeles, Chicago, Dallas and Boston# are averaging more than 9.2 million unique visitors and 87.2 million total minutes per month, according to comScore.
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