4-24-2012
Radio Ink is proud to announce that Gordon Borrell has joined our action-packed lineup at Convergence June 4th and 5th. Borrell will bring with him new research about local media and who's generating significant digital revenue. Borrell says, "It sounds clich? to say that the radio industry is on the precipice of great change. But it?s true ? much like the newspaper industry has seen wrenching change over the last five years. This incredible transformation to the print industry has thrust the digital managers into the positions of publisher and even CEO. I expect much the same to happen in the radio industry in a few years. And I expect that when I address Convergence in June I?ll be looking out at the next wave of leadership in the radio industry. The media?s future is undeniably digital. Convergence is the greatest preparation for that future."
Borrell's message to the industry: "Wake Up, Kick Ass, and Take Names." While he sees most radio stations squandering the Internet opportunity, he's also seeing some who are generating five to 10 times the digital revenue of their peers. "Radio has a huge advantage when it comes to the Internet, and those who can see it -- and follow the lead of a few others -- will make the transition from a "medium" company to a media company."
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