6-12-2012
Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report from the Interactive Advertising Bureau (IAB) and PwC U.S. It is the highest first-quarter revenue ever measured by the IAB and PwC and a $1.1 billion?or 15 percent increase?over the $7.3 billion figure reported in the first quarter 2011.
IAB President and CEO Randall Rothenberg says ?More online consumers than ever are taking to the internet to inform and navigate their daily lives?by desktop, tablet or smartphone. Marketers and agencies are clearly?and wisely?investing dollars to reach digitally connected consumers.?
The survey includes data concerning online advertising revenues from Web sites, commercial online services, free email providers, and all other companies selling digital advertising. The full report is issued twice yearly for full and half-year data, and topline quarterly estimates are issued for the first and third quarters.
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