6-26-2012
Here's another reason your sales reps should be learning how to talk the digital talk when they hit the streets with their media kits and Arbitron rankers. Advertising Age is reporting that the 100 biggest advertisers increased ad spending in 2011 by 4.8%. However that money did not go to traditional media like radio, TV and print.
In terms of the traditional media, ad spending dropped .2%. The magazine reports that the money is shifting toward digital, search marketing, online video and some forms of social media in addition to promotions and direct marketing. "The appeal is clear: Marketers are putting money into disciplines that directly connect them with targeted consumers."
Read the entire Ad Age piece HERE
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