6-26-2012
Radio One has partnered with BET Networks, HuffPost BlackVoices, Inner City Broadcasting Company, KJLH Radio, Johnson Publishing Company, National Association of Black Owned Broadcasters, Reach Media, Steve Harvey Radio and others to create a black media and marketing consortium. The consortium is launching a #INTHEBLACK campaign (which you can now follow in Twitter) to encourage increased investments in the African American consumer marketplace while helping companies reach the African American audience more effectively.
African Americans represent over 42 million strong consumers, product talkers and brand influencers with a buying power of nearly one trillion dollars annually. By 2015, African American buying power is estimated to gain a whopping 35% hitting 1.2 trillion dollars, up from $913 billion in 2008.* African Americans are mega consumers beating out all other ethnic groups in the consumption of automobiles, wine & spirits, baby care products, groceries, health and beauty products, personal care products, apparel, electronics, movies and travel and entertainment.
The consortium will use its collective resources and strength to speak to the advertising community and consumer audience to raise awareness and create a sense of urgency around the economic opportunity the black consumer segment presents. African American media has the unique ability to reach the African American consumer base directly and is an important resource in identifying and establishing trends within the black community. #INTHEBLACK aims to amplify the value of engaging African Americans through black targeted media and agencies.
For more information or to find out how you can help, visit areyouintheblack.org.
