6-25-2012
The insurance category is red hot. SNL Financial reports that Geico spent just under $1 billion on advertising in 2011. That number is a combined expenditure figure including radio, TV, billboards and the Internet. It was an increase of 10% over 2010 for the insurance company. The next three advertisers, in terms of ad spending were, State Farm, AllState and Farmers. Farmers increased its spending by 44%. Geico accounted for one out of every six advertising dollars spent in the property and casualty industry.
