6-7-2012
Univision will begin to use Marketron?s Mediascape platform, integrating it across it 69 stations in the United States. Univision Radio President Jose Valle said, ?Marketron has been a strategic partner of Univision Radio and as we continue to incorporate new sources of digital revenue into our strategy, it is becoming more important than ever to have a way to track all revenue types. Mediascape is a critical tool needed to deliver on this strategy.?
Univision Radio will employ the Insight Reporting capability across all of its stations. It will also incorporate the Triton Digital functionality in order to track digital streaming to improve execution, reporting and visibility. In addition, Univision Radio will replace its existing client notification technology with Proof of Performance services.
Marketron President and CEO Jeff Haley says, ?The expanded services of the Mediascape platform across Univision Radio?s stations, exemplifies the strength of Marketron?s relationships with its customers?and in this case, one that has existed for nearly three decades. Marketron continues its commitment to providing the leading technology to its customers and the media industry, in order to facilitate accretive advertising spends.?
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