11-5-13
As we wrote one month ago, Pandora was inching toward 8 percent of all radio listening (at 7.7 percent). On Tuesday, the company claimed it now has an 8.06 percent share of total U.S. radio listening. As we state every month, there is no reliable third party company or metric that can verify that claim. Pandora also reported listener hours for October were 1.47 billion, up from 1.36 billion in September. Active listeners dropped from 72.7 million in September to 70.9 million in October.
