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Thursday, January 2, 2014

Another Rock Station Bites The Dust

12-31-13

The aging rock format took another lethal body blow over the holidays. This one in Houston. The 20-year rocker owned by Clear Channel turned into "93-7 The Beat." The format will be Hip Hop and R&B and will include music from Kanye West, Drake, Chris Brown, J.Cole, Jay-Z,  Rihanna and Beyonce. Just last month legendary 40-year Long Island rocker WRCN was flipped to all news by JVC Broadcasting."

Clear Channel Market Manager Eddie Martiny said, "93-7 The Beat is ready to write a new chapter in Houston radio history. We?re defining real hip hop and R&B. Many of the biggest stars in this format live in Houston, so to move the station in this direction was a natural choice. In addition, The Beat format will perfectly complement the five other radio stations in our cluster by making us more attractive and diverse to our advertising community."

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