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Saturday, April 5, 2014

Final Piece To Arbitron Sale Is Complete

4-2-14

The Federal Trade Commission has approved Nielsen's plan to sell its LinkMeter cross-platform measurement service to comScore. It was a required FTC spinoff in order to get final approval for Nielsen to purchase Arbitron. The FTC was fearful there would be less competition in the marketplace unless LinkMeter was sold off. The original FTC approval for the $1.3 billion sale was last September.



View the original article here