3-31-14
Imagine Communications and Marketron have announced a strategic partnership to provide both TV and Radio with end-to-end ad sales, traffic and scheduling, and automation solutions. The partnership will provide cross-media revenue operations and reporting for companies with multiple properties and markets. Marketron CEO Jeff Haley (pictured) says, "This integration enables our customers to easily run their cross-media business from Marketron?s Mediascape platform, a single, end-to-end, integrated platform, enabling streamlined, efficient business operations.?
Imagine Communications CEO Charlie Vogt said, ?We are thrilled about our partnership with Marketron, as together we will deliver the industry?s most feature-rich, end-to-end enterprise business and playout solutions designed for TV and radio broadcasters, TV networks and content distributors. Last week we unveiled MediaCentral, our reference architecture for the integration and virtualization of our media software, playout and automation functions. Our partnership with Marketron signals an industry ecosystem required to accelerated innovation and best-in-class solutions.?
