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Tuesday, November 16, 2010

The Downside of Being Polite



The Downside Of Being Polite
A Message from Eric Rhoads

I suppose my mama raised me right. When I was invited for dinner, I was told to write a thank you. When I got a letter, I had to write a response. Heck, if someone clicks "like" on Facebook, I feel obligated to send a thank-you note.

What, Me On A Poster?
I'm not exactly sure how this happened, but I seem to have become the poster boy for questions about the performance royalties issue since writing two editorials in opposition and then changing my mind. It seems that almost every broadcaster has decided they need to speak to me about this issue over the last two weeks. And, because Mama raised me right, I still take every call, and respond to every e-mail and most of the blog comments.

I've been spending all my time explaining the NAB's positions, now that I understand them so deeply.

Shedding My Responsibilities
My office will tell you that everything else I was supposed to get done over the course of the last two weeks has fallen behind. We're launching a new magazine and two new conferences in one of our other divisions, I'm way behind on my work, and people are on my case. (If you ever thought that as CEO you work for yourself, think again!)

Though I'm putting in extra hours to catch up, I still can't. Yes, of course I need to delegate more (and some will say I'm delegating too much), but these good people in radio are concerned about this issue and need answers. For some reason, I've become the go-to guy on this issue. Go figure.

I'm not complaining. I just can't get anything done, and for the last two weeks I've been consumed with this issue. I'm exhausted.

Looking Forward To The Weekend
So, after two very intense weeks, I thought I'd throw my phone and iPad in a drawer this weekend and spend a little time in the hammock before the weather turns cold here. But my wife reminded me I had a Scout campout with the boys all weekend. So much for relaxing.

I Don't Mean to Put You Off, But.…
I'd like to make a suggestion. Though I'd love to field the calls and e-mails for three more weeks to explain these issues in depth, I think it would be more efficient if you had everyone who knows everything about this issue in one room at one time to address your concerns. I'm going to suggest that you attend Forecast in New York, December 7 at the Harvard Club.

No Fistfights, Please
Not only will you be able to hear my thoughts and NAB President/CEO Gordon Smith's thoughts, but also the thoughts of many of the NAB board. I suspect there will be several people opposed to the idea in the room, speaking their minds too. (No fisticuffs please -- can you imagine THAT scene? Ha!) Not only will you get a complete picture on this subject, you'll go into 2011 with a very clear picture of what we face as an industry, what is happening with local and national advertising plans, what should happen next with the economy, and what the burning issues are for our industry.

To get clarity on this royalty matter and on how to overcome the challenges you face in 2011, this is the year to come to Forecast if you've never come before. Forecast is not just about the data, but about solutions.

New Prices In New York?
I suspect this year will sell out earlier than previous years, but Forecast always sells out. And a nice change... New York seems to have gotten a little cheaper. I found an unusually low-priced hotel room this year and a cheap flight. (I've stopped flying my private jet ever since the GM thing.) (I jest.) Maybe you can find lower rates too.

More Money Always Matters
You'll make more money from the ideas you hear about as a result of attending -- whether you're an operator, a small- or large-market owner, or a group executive, CEO, or CFO. (For some reason there are more CFOs from all size radio groups coming than ever before. What's that all about?)

Join us December 7, but lock down your seat today. Forecast is limited to 200 people, and more than half of the seats are already gone.

Register at 561-566-8778 or
www.radioink.com/forecast.

Eric Rhoads

PS: Don't get me wrong. I  am happy to field phone calls and e-mails, but there are better, more informed people who will be present at Forecast, including Gordon Smith and many board members. This is your time to dig deeper.



About Forecast
Forecast, Radio Ink's annual radio industry financial conference, gathers radio owners, CFOs, group executives, managers, and Wall Street analysts to discuss conditions and predictions for the coming year. At the only conference of its kind in radio, participants hear about trends and opportunities, and they meet the trendsetters. Now in its ninth year, Forecast has become the premium event in radio financial circles.

In addition to the financial conference, each year we invite the 40 Most Powerful People in Radio to Forecast to receive their awards and join us for cocktails in their honor. All registered conference attendees are guaranteed an invitation to the cocktail party.

Forecast 2011 will be held December 7, 2010 at the Harvard Club in New York. Attendance is limited to 200 persons and has sold out every year since its inception. To ensure your seat, please book early.


Get Forecast agenda and registration information at www.radioink.com/forecast, or call 561-655-8778.
 

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