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The 19th Infinite Dial Study, a collaboration between Arbitron and Edison Research was released yesterday and one of the highlights from the research had to do with Pandora. The research claims that "one in ten Americans report listening to Pandora Internet Radio in the week before they were surveyed." That's some good news to go along with the "unknown" news Pandora received when hit with a subpoena recently. |
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Did you ever wonder what a buyer was thinking before you went in on a sales call. Well, I can tell you. And, I can tell you, I learned a lot more about selling radio when I was buying radio at my ad agency than I ever learned when I was trying to learn how to sell radio. Here are ten things I learned as an agency buyer that you should keep in mind when trying to sell to one. |
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One of the major keys to leveraging your online streaming presence is to create listener-interactive features. You want to cause your listeners to behave in a manner that makes it engaging to listen to your stream, out of the hundreds of thousands of streams and sites out there. So what are the ways in which this can be accomplished? |
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In my first professional, full-time sales position, the company brought all the new sales people to a six-week training class in Mill Valley, California. There, we memorized three, four page, single-spaced sales presentations. Most days consisted of practicing those presentations in role-playing scenarios, having them video recorded, playing them back, and then having the group critique them. |
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Cooper joined the company as a Sales Assistant in 2000. During her tenure, she's held positions as Sales Associate, Account Executive and most recently, Senior Account Executive and has spent the past two years selling for Katz Radio Group. She studied advertising and communications at Towson University and currently resides in Bala Cynwyd. Cooper is a member of the Broadcasters Foundation of America. |
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Nick Cannon, will serve as host of a new weekly countdown show to be broadcast on CBS RADIO stations and syndicated to markets nationwide by Citadel Media. Cannon's Countdown will be available for both CHR Pop/Rhythmic and Urban stations and will feature a mix of music and celebrity interviews. The show will debut in two dozen markets including New York, Chicago, San Francisco, Houston, Atlanta, Washington, D.C., Detroit, Phoenix, Oklahoma City, New Orleans and Little Rock the weekend of April 23. |
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The NAB says it has always been a strong advocate for universal inclusion of free over-the-air radio technology in cell phones and other handheld devices. Next week, at the NAB Broadcasters Convention in Las Vegas "information on NAB's advocacy efforts in this area will be available at the Showcase, as will information on antenna technology for embedding FM radio antennas in cell phones developed with funding from the NAB FASTROAD technology advocacy program". |
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ADVERTISEMENT -- Dynamic new research demonstrates that radio's most sought-after audience has specific wants and needs that are not being met in the marketplace. >> Read more. |
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The launch of the new site, available today at http://beta.fcc.gov and linked off the existing home page. This is the first major update to the site in ten years. The FCC has integrated Web 2.0 technologies including blogs; multimedia and social media outlets; and opening the agency's processes via online participation platforms. |
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| Convergence Technology |
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Sponsored by  |
Curley riveted the crowd in 2010 with his talk on the Sun's innovative and highly adaptable approach to news both in print and on the paper's huge and constantly updated website, demonstrating apps and upcoming initiatives and explaining the "hyperlocalism" that has brought the Sun success even as newspapers in general decline. That concept -- hyperlocalism -- is key, says Curley, to succeeding in the wildly competitive new media world. And at Convergence 2011, he'll offer an updated look at his own team's projects and a new perspective on change and competition in the digital world. |
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Radio Ink's Tech Summit will be held this year on May 17-18 at the Microsoft Silicon Valley Campus in Mountain View, CA , immediately preceding Convergence 11, which will be on May 18-19. Tech Summit presents new media's best and brightest technologists sharing the latest and most innovative trends. This conference will cover both the technical and business aspects of new radio technology in a way that stimulates better understanding of each sector by engineers and managers alike. It's a unique opportunity for radio managers and their technical teams to convene in a single forum that charts a coherent course toward future growth. Click here for the complete Tech Summit agenda. |
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Radio Ink debuts the Mighty Red II, bringing back the little HD radio with mighty HD sound. New features on the Mighty Red II include Artist Experience -- cover art, artist info, and more -- onscreen ads that can be synced with audio, Live Pause, and song and ad Bookmarking. It's a great gift for clients to show them what's really possible with HD Radio. Click the headline to order now. |
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PastBlast, the new iPad app from Radio Ink is available now in the Apple App Store. Historical audio, photos, and more from every era of radio's history, with navigation through a beautiful, fully equipped retro radio studio. Click the headline to see it, or get it here. |
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April 18: Cover interview: Townsquare Media CEO Steven Price
