Westwood just announced that it has sold Metro Traffic to Clear Channel to "focus on expanding its core network radio business."
"Going forward, Westwood One will focus strategically on expanding the Company's leadership position as the premium content provider of news, information, talk, music, and entertainment programming in network radio," said Rod Sherwood, President of Westwood One. "The network radio marketplace is growing, and we are aggressively pursuing new opportunities in programming and distribution. Selling the Metro Traffic business, including Sigalert, allows us to focus on our network radio strengths."
In keeping with this strategy, this year Westwood One has launched The Daily Wrap (with the Wall Street Journal), The Robert Wuhl Show (sports talk), Urbanski, (conservative talk), Rocsi on the Radio and a new suite of Rick Dees programming.
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