Google Search

eobot

Search This Blog

Thursday, November 5, 2015

BIA/Kelsey Forecasts Local Ad Revenues to Exceed $146 Billion in 2016



BIA/Kelsey Forecasts Local Ad Revenues to Exceed $146 Billion in 2016
Nov 2nd 2015, 05:44
In its newly released U.S. Local Advertising Forecast 2016, BIA/Kelsey projects total local advertising revenues in the U.S. to increase 3.75 percent to $146.6 billion in 2016, up from $141.3 billion this year. The big gainer again is digital. BIA/Kelsey projects online revenue to grow 29.1 percent of the total local media pie to $42.6 billion next year. BIA Chief Economis Mark Fratrik says, "Mobile is the primary force behind the continuing increase in digital advertising, largely driven by social advertising." READ MORE