In 2012, radio took in $270 million, or 5%, of the total $5.18 billion spent on political advertising. During the 2016 political cycle, Wells Fargo analyst Marci Ryvicker is predicting that radio will once again take in 5% of the total political ad pie; however the overall total is projected to rise to about $6 billion, so that's an increase to the industry of $30 million over 2012. Who will the big winners be in 2016?
