That's what Cumulus Senior VP told the Pittsburgh Tribune-Review and McVay says he was part of the very first FM flip to the holiday format. McVay says it was 20 years ago at KESZ-FM in Phoenix. Then, as a consultant he stole the idea from the Phoenix station and flipped to Christmas in Orlando and Cleveland. McVay explains why the format boosts ratings and why listeners love it. Cumulus flips over 40 stations to Christmas music during the holiday season. READ MORE
