"It's a great business." Those were the words of Cherry Creek Radio CEO Joe Schwartz on our Forecast panel called "Independent and Optimistic: How Small Radio Companies Succeed." Schwartz said small market operators have the ability to be local. "We have the ability to walk into an advertiser and help them grow their business. We're talking to them directly." It was a sentiment echoed by others on the panel. Here's what they had to say...
