StreamGuys' HTML5 multimedia player called SGplayer has been certified by Nielsen for stations to use to measure online listening. Nielsen has approved SDK-enabled streaming players from several other companies. SDK is an abbreviation for Nielsen's Software Development Kit which gets installed on the player. That's how Nielsen will gather online audience data. Right now Nielsen is in the testing phase of online measurement. Cox Media Group uses the StreamGuys product. Tim Clarke is CMG's Senior Director of Digital....
