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Thursday, December 24, 2015

The Nielsen Plan to Measure Everything Audio

The Nielsen Plan to Measure Everything Audio
Dec 22nd 2015, 06:14
More from our interview with Nielsen Vice President of Digital Audio Rob Kass. It's Kass' job to heard all the players in the Audio space together and get them to agree on the details for a final online measurement product so the ratings firm can get the product into the marketplace. As we reported yesterday several of the details are still being worked out before the official rollout, which is likely to be next year. As Kass points out in the second part of our interview, the Nielsen plan includes much more than simply measuring who listens to your station on your app or TuneIn. The goal is to try to measure every single audio product you create for your listeners.