Google Search


Search This Blog

Tuesday, December 22, 2015

(TALENT) Radio Ads: Shotgun Fishing

(TALENT) Radio Ads: Shotgun Fishing
Dec 21st 2015, 23:53
By Ronald Robinson Q: How easy is it for owners and managers of radio stations to completely disregard how truly shabby their locally produced commercials are? A: Nuthin' to it, at all. Accepting this shoddy circumstance is, apparently, natural and easy. Every local station – few exceptions – produces lousy spots. Advertisers accept them. Audiences hate them.