2-3-2012
53 year old pop icon Madonna may not be an Elton John favorite but Clear Chanel is sure showing her some lovin. Clear Channel will be pumping the Material Girl's new single, ?Give Me All Your Luvin? on every platform in its arsenal. Today through Sunday participating Clear Channel stations will play ?Give Me All Your Luvin?? at the top of every hour and air the megamix throughout the weekend. Clear Channel New York City stations are also promoting Madonna?s halftime appearance, where she'll sing 3 songs including her new single. A contest will enable a winner and guest to attend the Superbowl to watch Madonna at the halftime show.
?Madonna Radio? will be featured on the homepage of iHeartRadio.com. The single will stream on demand on the home pages of 95 Clear Channel CHR and Rhythmic CHR websites, and promotion for the single will be posted on all Clear Channel CHR and Rhythmic CHR station Facebook pages, as well as the iHeartRadio Facebook and Twitter pages ? enabling Clear Channel to reach millions of more listeners and social fans. The campaign includes with the full music video running on Clear Channel?s billboards; and more than 1,600 digital displays in the US, France, Spain, Sweden, Norway, Singapore, Belgium, Finland and the UK ? will reach more than 150 million people around the world.
The video and single will also be available on demand at iHeartRadio.com; on Clear Channel radio station websites in the US, Australia and New Zealand; and via Global Radio?s Capital FM Network in the UK. Clear Channel will also use extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they can buy the new single and pre-order (with a special discount offer available only through the weekend) her new album MDNA, scheduled to be released in March 2012.
(2/3/2012 9:51:19 AM)
...and how much was CC "paid" to do all this?
(2/3/2012 7:51:24 AM)
Way to decimate TSL.
- Jen White, White House Media
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