8-6-13
Sony Music Nashville CEO Gary Overton says, ?Quu?s service provides an enormous promotional opportunity for our artists and the label to customize and geo-target an artist?s message with a 360-degree approach, bringing together the full fan experience of albums, tours, artist offerings, and information in a new and innovative way utilizing the outstanding reach of radio. Now, as consumers listen to Kenny Chesney, Miranda Lambert, Brad Paisley and Carrie Underwood on their car radios, one of the main points of radio airplay, we have the ability to inform them about where to see or hear from their favorite Sony Music Nashville artists next.?
Quu will use its existing ?Liner Notes? network of nationwide radio stations, radio station websites and mobile applications to complement station airplay with artist information, in real time. In addition to the vehicle interior radio display, which often includes station and artist names, Quu?s customization offering enables Sony to pre-program and geo-target information on local tour dates, media appearances, breaking news, album releases, point-of-sale information and more, tied to an artist?s song as it is playing on the radio.
The service, which launched today, also uses Quu?s synchronization technology, which gives it the capability to feed messages directly from the artist?s existing social platforms, including Twitter, giving fans a new way to hear from or about their favorite artists as they are listening to them, in their cars and through participating radio station websites and mobile applications.
Quu CEO Joel Harb says "Quu?s technology provides a solution for artists and broadcasters to communicate more directly with the consumer by effectively using radio?s nationwide reach to target consumers at the right moment with the right customized message. Radio is already a vital part of the music industry, and providing labels with the technology to message on this additional platform tied to radio enables them to super-serve their artists and their artists? fan bases.?
