10-27-13
Edison Media Research President Larry Rosin made a presentation at DASH last week which highlighted how far the consumer has come in learning how to use what has become a mobile computer just a few inches from their steering wheel. No matter what age, the consumer is excited to experience the connected car. The choices are abundant and the control they now have over what entertains them in the vehicle is starting to play a much more important role in how they purchase. Here's our video interview with Larry Rosin
Go HERE to see the video interviews Edison Media Research conducted
