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Targeted Ads are all the rage for online listening and AdsWizz is one of the companies that can provide that technology. At CES in Vegas, HARMAN announced it will begin delivering targeted audio advertising to its users through a partnership between its Aha Radio and AdsWizz. This is the first time that the AdsWizz server-side Audio Injector for Streamers, built to be compatible with most of the market recognized streaming technologies, will be used in the vehicle audio advertising space.
The deal means Aha will be able to monetize its base of over 50 car models by 14 automakers including Acura, Chrysler, Ford, Honda, Mazda, Porsche, Scion, Subaru and Toyota. At the end of 2013, there were more than two million Aha-enabled vehicles on the road. The partnership will change how audio advertising works in the vehicle. Working with AdsWizz, Aha will test short and long-form messaging in a manner that is driver-appropriate and National Highway Traffic Safety Administration (NHTSA) compliant.
