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Another music station is nudged off FM for the sports format. Bonneville began simulcasting Arizona Sports KTAR-AM at 98.7-FM. Bonneville Market Manager Scott Sutherland said, "Besides a stronger signal and better statewide broadcasting reach, more than 85 percent of radio listeners utilize the FM dial." The move also brings to a close a decade-long run for The Peak (KPKX) music station.
Arizona Sports is the flagship broadcaster for the Phoenix Suns, Arizona Cardinals, Arizona Diamondbacks, Phoenix Coyotes, and Arizona State University and broadcasts Arizona Interscholastic Association prep sporting events from around the state.
Sutherland added, ?Putting Arizona Sports on FM is an opportunity too big to ignore. Our live, local, and exclusive sports content has never been better. We have world-class local talk personalities who deliver powerful opinions and insights that engage, entertain, and positively impact the communities we serve. We also have amazing team partners. And all of this attracts a passionate and loyal audience, which in turn attracts a lot of marketing interest from small and medium business owners, major brands, and C-Suite decision-makers.?
