3-9-14
At Radio Ink's Hispanic Radio Conference, next week in San Diego, you'll have a rare opportunity to hear directly from agency experts what advertisers really want from Hispanic radio today. In a conversation led by Entravision's Karl Meyer, these leading clients will explain what they're looking for from their marketing partners, their expectations for digital and social media, and what radio needs to do to keep them interested and get more of their advertising dollars.
And, just as important, you'll hear about what they don't need, and exactly how radio stacks up against its ever-increasing competition. You'll get the inside information you need so you can approach key advertisers with confidence that what you're offering is what they're really looking for -- it's a conversation you don't want to miss!
Moderator: Karl Meyer is the executive vice president of the Western region for Entravision Communications, directly responsible for all revenue across all platforms -- television, radio, digital, mobile, and event marketing. Before his current position, he served as VP/GM of the Los Angeles operation of KSSE Super Estrella, KLYY Jose FM, and KDLD FM El Gato. Prior to joining Entravision, Meyer served as VP of sales for Radio Unica, where he executed network and integrated promotions. He has extensive television experience, working for Telemundo as the director of network and spot TV for the Los Angeles and Orange County offices and before that working for Univision in its L.A. office. Meyer's agency background includes account supervisor roles for Toyota Motor Sales and AE for Proctor & Gamble while at Conill Advertising in New York and Los Angeles.
Panelists:
Maria Boloori is media buying director at Grupo Gallegos, responsible for daily oversight of all functions pertaining
to the media buying/planning, research, and stewardship of all agency accounts using traditional media, digital, mobile, and social media, including such clients as Valvoline, California Milk, and Comcast. Her Hispanic marketing career began at Noble & Asociados/DMB&B as a buyer/quality control manager in the media department and later as business manager in the production department, working with such major accounts as Procter & Gamble and Kraft General Foods. From 1995-2001 she was a media supervisor in charge of Hispanic network and cable upfront buys for clients including Kraft Foods, Office of National Drug Control Policy, Nabisco, Mission Foods, and Guerrero. She joined Grupo Gallegos, a full-service independent advertising agency with creative marketing solutions for a multicultural audience, in 2002.
Yousef Kattan is president and CEO of TruMedia. He has over 14 years of experience in multicultural marketing. Raised in Mexico by a Lebanese father and Mexican mother, he knows firsthand the importance of the multicultural target and its relevance to U.S. Brands. Kattan founded TruMedia in 2008; TruMedia is a minority-owned strategic media shop that represents brands like MetroPCS, Wrangler, Maseca, and Guerrero, to name a few. He has previously held such positions as senior brand manager of multicultural marketing at JCPenney and associate media director at Dieste. Kattan has experience across all categories and has helped implement brand and sale strategies across the Hispanic, Asian and African-American targets.
Join us next week in San Diego. Register TODAY
