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Entravision Communications has launched Todobeb?, a content vertical focused on motherhood issues reaching Latinos in the U.S. and Latin America across an integrated media platform, including digital and mobile media, television, radio, and point-of-sale marketing services.
Entravision CEO Walter Ulloa said, "Our diversified multi-media assets provide an ideal platform to reach Latino consumers. The development of our content offering has been a key strategic initiative, and with the introduction of Todobeb? to our owned platforms we are expanding our service to the U.S. and Latin American Latino community and creating a new and powerful marketing vehicle for advertisers."
Entravision Chief Revenue Officer Mario Carrera said, "Moms are highly coveted consumers who make and possess tremendous influence on the purchasing decisions of their families. Todobeb?'s focus on Latino moms offers a unique and exciting opportunity for brands to engage this growing audience, at a time when new purchasing habits are being formed. With one out of every four U.S. children born into a Latino family and with nearly $200 billion in annual purchasing power, the Latino mom market segment offers a significant opportunity to continue to grow our Todobeb? platform into a trusted marketing channel for advertisers."
In 2012, approximately 53 million Hispanics lived in the United States, according to the U.S. Census Bureau. Approximately 68% of the total future growth in the U.S. population through 2030 is expected to come from the Hispanic community. The U.S. Hispanic population is estimated to have accounted for total consumer expenditures of over $806 billion in 2010, an increase of 21% since 2005, and Hispanics are expected to account for over $1 trillion in consumer expenditures by 2015. Hispanic buying power is expected to grow at nearly three times the rate of Hispanic population growth by 2025.
