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Sunday, June 8, 2014

GEICO Named Marketer of the Year at Mercury Awards

6-5-14

Hubbard Radio President and CEO Bruce Reese presented the Marketer of the Year Award award to GEICO broadcast marketing manager Amy Hooks last night at the 23rd annual Mercury Awards in New York City. GEICO continues to be one of radio's biggest advertisers. This year?s $50,000 Best of Show award was given to Wieden+Kennedy for their spot, ?MomSong? for Old Spice. Chief judge, JWT worldwide creative officer Matt Eastwood said, ?MomSong was the clear choice and the most engaging spot we heard.?

Here is a complete listing of all the winners from last night. Go to www.radiomercuryawards.com to hear all the commercials.

$50,000 Best of Show
Momsong
Old Spice   
Wieden+Kennedy

$6,000 Agency/Production Company
F&Easy   
Fresh&Easy
Ignited

$3,000 Agency/Production Company
Grandma/Goth   
Netflix   
Deutsch LA

$1,500 Innovative Use of Radio
Endangered song   
Smithsonian?s National Zoo and Conservation Biology Institute   
DDB NY

$3,000 Integrated Radio Campaign
It Can Wait    
AT&T   
BBDO New York

$3,000 Integrated Radio Campaign
Thoughts    
New York Lottery   
DDB NY

$3,000 PSA
Learned
AdCouncil
DDB NY

$6,000 Radio Campaign
I'm Sorry, I Was Eating a Milky Way
Mars, Inc. - Milky Way   
DDB Chicago

$3,000 Radio Campaign
Netflix Holiday Radio   
Netflix   
Deutsch LA

$1,500 Radio Promotion of Year
2013 iHeartRadio Music Festival   
iHeartRadio   
Clear Channel Media + Entertainment

$6,000 Radio Station Produced
Dent   
Buy Doors Direct   
Clear Channel Creative Services Group

$6,000 Spanish Language Campaign
Wake Up   
Pepsico   
JWT San Juan

$3,000 Spanish Language
James Bond Ortega   
Argentina New Cinema   
Conill

$1,500 Student
I'm Going to Die   
The Humane Society   
Portfolio Center



View the original article here