6-5-14
Hubbard Radio President and CEO Bruce Reese presented the Marketer of the Year Award award to GEICO broadcast marketing manager Amy Hooks last night at the 23rd annual Mercury Awards in New York City. GEICO continues to be one of radio's biggest advertisers. This year?s $50,000 Best of Show award was given to Wieden+Kennedy for their spot, ?MomSong? for Old Spice. Chief judge, JWT worldwide creative officer Matt Eastwood said, ?MomSong was the clear choice and the most engaging spot we heard.?
Here is a complete listing of all the winners from last night. Go to www.radiomercuryawards.com to hear all the commercials.
$50,000 Best of Show
Momsong
Old Spice
Wieden+Kennedy
$6,000 Agency/Production Company
F&Easy
Fresh&Easy
Ignited
$3,000 Agency/Production Company
Grandma/Goth
Netflix
Deutsch LA
$1,500 Innovative Use of Radio
Endangered song
Smithsonian?s National Zoo and Conservation Biology Institute
DDB NY
$3,000 Integrated Radio Campaign
It Can Wait
AT&T
BBDO New York
$3,000 Integrated Radio Campaign
Thoughts
New York Lottery
DDB NY
$3,000 PSA
Learned
AdCouncil
DDB NY
$6,000 Radio Campaign
I'm Sorry, I Was Eating a Milky Way
Mars, Inc. - Milky Way
DDB Chicago
$3,000 Radio Campaign
Netflix Holiday Radio
Netflix
Deutsch LA
$1,500 Radio Promotion of Year
2013 iHeartRadio Music Festival
iHeartRadio
Clear Channel Media + Entertainment
$6,000 Radio Station Produced
Dent
Buy Doors Direct
Clear Channel Creative Services Group
$6,000 Spanish Language Campaign
Wake Up
Pepsico
JWT San Juan
$3,000 Spanish Language
James Bond Ortega
Argentina New Cinema
Conill
$1,500 Student
I'm Going to Die
The Humane Society
Portfolio Center