7/14/2011
We had to share with you just a smidge of Roy's piece in the August 8th issue of Radio Ink Magazine. "Who was the person who decided we should multiply reach times frequency to calculate gross impressions? Seriously. I need to know. Will you help me find that person? Here?s my plan: We find the rat bastard, drag him outside, and kick him to death. But of course we?ll do it in the nicest possible way. We may even adopt a bit of a British accent while we hurl violent curses. It will be classier that way."
And as always Roy backs up his statements and observations with brilliant conclusions and impossible-to-argue facts. Subscribe to Radio Ink starting with our August 8th issue.
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