2-10-14
CBS Radio says the company's local websites and mobile apps attracted 56.8 million unique users in January, a record for the company. Mobile was big for CBS with mobile traffic up 24 percent over December. 27.1 million users in January accessed CBS websites and apps using a mobile device. The numbers include traffic generated through CBS-owned radio and television stations. COO for CBS Local Media Anton Guitano says, ?Our continued integration of digital into all parts of our local business is yielding dividends. The great mobile presence our stations have via mobile websites, Radio.com, and CBS Local apps creates a presence that gives the consumer a great user experience.?
