2-13-14
The radio industry knows it's digital measurement life depends on what Nielsen comes up with for measuring its entire audience. It's clear to anyone with a pulse that consumers are switching from device to device to listen to audio. Whether it's a phone or a tablet or a desktop at work, radio executives know they are there. Now they simply need a reliable third-party company to show them the numbers, so they can, in turn, show advertisers. On the Nielsen earnings call today, the answer to that burning question was, "Stay tuned."
