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Sunday, October 9, 2016

September 2016 PPM Analysis: Urban AC

September 2016 PPM Analysis: Urban AC
Oct 6th 2016, 13:22, by Marcia
By Mike Kinosian
Managing Editor
kinosian-2LOS ANGELES The focus of our three in-depth overviews of September 2016 PPM results is on urban-intensive outlets.
An analysis of urban contemporary was posted yesterday (Wednesday, 10/5); today, we highlight urban AC facilities that rank in the top 20 in any of the 48-PPM markets (6+, September 2016).
Another important parameter in addition to that particular ratings stipulation is that Nielsen Audio only releases audience estimates for stations that subscribe to its services.
For that reason, ratings stats in this RadioInfo urban AC analysis are limited to facilities that pay Nielsen Audio for its data.
Compared to its typical PPM-market urban contemporary counterpart, an urban AC's September 2016 6+ AQH is generally one full-share higher (5.51 versus 4.52) and an urban AC finishes well over one ranker better (#6.96 versus #8.33, 6+).
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