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Tuesday, March 6, 2012

ProFlowers Latest 7th Advertiser to Drop Rush

3-3-2012

ProFlowers became the 7th company to pull its ads from The Rush Limbaugh Program. Social Media has played yet another role in how consumers give and take information. ProFlowers customers were giving the company instant feedback about what Rush said and their choice to advertise on his program. And, the company responded Sunday by ending its relationship with Rush and did it by posting a statement on Facebook. Here is what they posted...

"At ProFlowers, our mission is to delight our customers with fresh and long lasting flowers, and that is our singular focus each and every day. We do not base our advertising decisions to align with any particular political view or opinion as our employees and customers are as diverse as the USA. Mr. Limbaugh?s recent comments went beyond political discourse to a personal attack and do not reflect our values as a company. As such, ProFlowers has suspended advertising on The Rush Limbaugh radio program."

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