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Like good neighbors, State Farm and Sports radio work together to instill awareness and build loyalty for their brands. And you can get the inside scoop on enhancing and growing Sports radio's role in partnership with one of the industry's top advertising spenders at the Sports Radio Conference, as Southern California Broadcasters Association President Thom Callahan sits down with Mandy Garner, assistant field marketing manager at State Farm Marketing/Western Market Area.
Mandy Garner is responsible for marketing strategy development, tactical execution, budget management, and oversight of State Farm's brand position throughout all marketing campaigns -- including sponsorships, digital, social media and direct mail -- in its Western Market Area (that covers California, Washington, Oregon, Alaska, Hawaii, Montana, and Idaho). Her team also provides consulting for the executive and leadership teams, and she manages agencies in mass media and digital buying, sponsorships and events, and building the State Farm brand multiculturally.
Thom Callahan is an industry vet who, before joining SCBA, was president of Callahan Communications, a firm focused on growing its clients? business, strategic planning for brand awareness, and new-market development. Previously, he was director of sales for Radiate Media, based in Los Angeles. With more than 30 years of broadcast and digital platform experience in sales, sales management, research, content, new product development, and emerging markets, Callahan has held senior management positions with the Associated Press, CBS Radio, Metro Networks, and Anheuser-Busch.
Callahan and Garner are sure to find plenty to talk about -- there's a huge role for sports and Sports radio in State Farm's present and future. At the Sports Radio Conference -- coming up March 10-11 in San Diego -- you?ll get a rare chance to hear about the inner workings of a long and successful partnership between Sports radio and a top advertiser. Don?t miss it -- register now!
