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Sunday, September 18, 2011

2011 Radio Mercury Awards Finalists Announced

Fifty one radio spots and campaigns have made it to the finals of the 2011 Radio Mercury Awards, which honors outstanding radio created by agencies, production companies, radio stations and students. Entries were judged on their creativity, originality and effective communication of a brand?s  message. The 2011 finalists encompass a wide range of national and regional advertisers from the automotive, beer, entertainment, fast food, financial services, insurance, consumer packaged goods, telecommunications and retail categories.

RAB President and CEO Jeff Haley says ?We continue to see marketers leverage Radio in unique ways.  This year?s high caliber and diversified brands speak to the medium?s reach and flexibility." Winners will be announced on Tuesday, October 4 at the Annual Radio Mercury Awards at the Sentry Centers. For tickets, e-mail mercury@rab.com or call 212-681-7207 for details.

Here is a complete list of the 2011 Finalists:

Agency/Production Company Finalists
3D/X-Games
Sony Electronics
180LA

Buddy Film
McDonald's
Arnold

Gift
McDonald's
Arnold

Time to Spare
McDonald's
Arnold

UMB Mobile Banking - Bank Hands
UMB
Barkley

Levels
AT&T
BBDO New York

Text Message
FedEx
BBDO New York

Night Caller
McDonald's
Bernstein-Rein Advertising

Country Song
Hardee's
David&Goliath

Peppermint Mocha
Hardee's
David&Goliath

Coffee
Dos Equis- Heineken USA
Euro RSCG New York

Holiday
Dos Equis- Heineken USA
Euro RSCG New York

Standard 1
Dos Equis- Heineken USA
Euro RSCG New York

That Guy
SONIC
Goodby, Silverstein & Partners

Copycat
Symantec Norton Internet Security
Leo Burnett USA

Love Bug
Allstate
Leo Burnett USA

Missing
Symantec Norton Internet Security
Leo Burnett USA

Why?
Planet Fitness
Mullen

The Produce Song
Target
Olson

Brook
P&G/ Charmin Sit or Squat
Publicis New York

Oath of Office
P&G/Scope
Publicis New York

Waitress
P&G/Scope
Publicis New York

Pool
Miller Genuine Draft 64
Saatchi & Saatchi New York

Button Your Pants
Zippo
The Famous Radio Ranch

Frozen Snot
Zippo
The Famous Radio Ranch

Integrated Radio Campaign Finalists

Adventure
McDonald's
Arnold

Country Song
Hardee's
David&Goliath

Perfect Match
Humane Society of Western PA
Garrison Hughes

Mayhem
Allstate
Leo Burnett USA

Kraeusened Radio
Old Style Beer
TRIS3CT

Public Service/Awareness Finalists

K9 Sounds
Massachusetts Vest-A-Dog
Hill Holliday

Choose
Veterans Day Parade
Meyer & Wallis

Dear Me: Robert
Washington State Department of Health
Wong Doody Crandall Wiener


Radio Campaign Finalists

Company Outing, Grand Canyon & Picture Day
Leica
Bravo Group/Y&R

Boss/Husband/Sister
Legal Seafoods
DeVito/Verdi

VS. Campaign
MillerCoors, Miller Lite
Draftfcb

The Markets 
Super Market Operations
First Natchez Radio Group

New Guy In Town, Dog Show, Territorial 
SONIC
Goodby, Silverstein & Partners

Norton Talking Computer Radio Campaign
Symantec Norton Internet Security
Leo Burnett USA

STORYBOOK
GEICO
The Martin Agency

WP Zoo
Woodland Park Zoo
Wong Doody Crandall Wiener

Sears Days Spring
Sears
Y&R Chicago

Thindulgent
Einstein Brothers Bagels
Y&R Chicago

Radio Station Produced Finalists

1.8 Seconds
Hilltop Golf
Clear Channel Creative Services Group

Just Add Maggio
Maggio Cheese
WBEB-FM

Feeling Trapped DWI
Trapp and Associates
Zimmer Radio Group

Spanish Language Finalists

Wedding
Toyota Motor Sales
Conill

Trabalenguas
Heineken USA - Tecate
Kirshenbaum Bond Senecal + Partners

Madre
P&G / Bounty
L?piz

Student Produced Finalists

The Shoals
Muscle Shoals
The Creative Circus

Get Tested
University of Texas-Arlington
UTA Radio.com

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