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Saturday, September 17, 2011

(AUDIO) Pandora or iHeart. Which is a Better Consumer Experience?

This week Pandora executives will speak at the RAIN conference in Chicago and they, for sure, will reiterate how the Pandora experience is exactly what consumers want. The Pandora curation model is built on the employment of real people to help consumers create playlists. The iHeartradio model is a combination of computer automation incorporated into the product by a company called The Echo Nest and real programmers, according to Brian Lakamp who is the head of digital for Clear Channel. Lakamp tells Radio Ink the iHeartRadio app will be released in beta today. We spoke to Lakamp about the app and why he believes it will be better than Pandora.

Radio Ink Editor Ed Ryan Interview Brian Lakamp HERE

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