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Thursday, September 22, 2011

(Video) Why Does Sears Use Radio?

The RAB/NAB Radio show brought in the VP and CMO of Sears Eddie Combs for a keynote address during the Wednesday luncheon. Radio Ink Editor Ed Ryan caught up with Combs and asked him why he uses radio, how he uses radio, what managers need to know about how to get his business and why he wants managers to bring him ideas that create contextual explosions. Ideas. Ideas. Ideas.

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