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Friday, September 16, 2011

Slacker Makes Play For Dash

Aha by HARMAN and Slacker have announced a partnership for Aha to bring Slacker?s Personal Radio and Premium on-demand music services into cars. Aha lets drivers have access to web content right from the radio. Aha stations include news, traffic, local business ratings, social media like Facebook and Twitter feeds, podcasts and now music. In the car, Aha lets drivers access Internet content through after market audio systems from Pioneer, and soon Aha will power the fourth band of radio in new cars, alongside AM, FM and satellite stations.

This deal marks Aha?s first official music partnership and gives Aha listeners a library of millions of songs on-demand as well as over 150 stations. Starting this fall, most Aha users will be able to access the Slacker on-demand music service, along with personalized music, comedy, sports and news stations.

Aha will be demonstrating Slacker and Aha?s other capabilities at the Frankfurt Motor Show September 13-25, 2011. Media who would like to schedule a live demo on September 13-15 canemailpress@aharadio.com to book an appointment. Demonstrations will take place within HARMAN?s booth, which is located in hall 8, booth D24.

Aha is available as a free app for iPhone. Aha is currently working with automotive and consumer electronics manufacturers on multiple integrations that will launch later this year and throughout 2012.

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