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Saturday, December 13, 2014

Magna: U.S. Ad Spend Will Grow 2.7% in 2015


On Monday Magna Global issued its 2015 advertising forecast which calls for a Global increase in ad spending of 4.8% to $536 billion. That total includes a 2.7% increase from the United States, which the company predicts will come in at $169.5 billion. Magna says TV revenue will decrease by 1.4%, digital will grow 15.5% to reach a 31% market share, newspapers will continue to decline, dropping another 8.2% in 2015, magazines will drop 9.4% and radio will be down 1.2%. Out of home will be up nearly 4%

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